Project overview
SHRM Labs is the workplace innovation and venture capital arm of the Society for Human Resource Management (SHRM). It serves as a catalyst for transforming the future of work by supporting startups and initiatives that address pressing workplace challenges through technology and innovation. Through programs like the WorkplaceTech Accelerator and the Better Workplaces Challenge Cup, SHRM Labs provides resources, mentorship, and investment to empower HR professionals and organizations to navigate and lead in the evolving workplace landscape.
The Brief
SHRM Labs is SHRM’s innovation hub dedicated to transforming the future of work. Through its initiatives, including the WorkplaceTech Accelerator and the Better Workplaces Challenge Cup, SHRM Labs connects cutting-edge startups with HR professionals to drive workplace innovation using technology. This project aims to enhance SHRM Labs’ brand identity and communication strategies, ensuring it is recognized as the key player in HR innovation and technology.
My Approach
By connecting HR and tech, SHRMLabs can equip SHRM members with resources to make the HR function, workers, and organizations more powerful. When people think of SHRMLabs, they think of an innovation conduit with a singular focus: connecting innovators with the ecosystem, thought leadership, and engagement opportunities needed to advance work, workers and the workplace.
- Modern and Clean Aesthetics
- Technology + Human Element
- Data Visualization
- Consistency Across Touchpoints
The Results
A successful branding campaign for SHRM Labs increased brand awareness, establishing it as a leading innovator in HR technology and driving deeper engagement from HR professionals, startups, and investors. The campaign enhanced SHRM Labs’ credibility and trust, leading to expanded partnerships, more program participation, and a stronger reputation as a thought leader in the HR tech space. Ultimately, it resulted in greater involvement in SHRM Labs’ initiatives, a positive community impact, and measurable success for businesses leveraging SHRM Labs’ resources.
