Experience
SamSegal.com
Freelance Designer
2008 - Present
Creating innovative designs to capture the essence of a business and bring the ideas of clients to life across media of all types.
Society for HR Management
Sr. UX Designer
2020 - 2022
Responsible for conceptualizing, developing, executing creative solutions across SHRM’s products and platforms, while ensuring the alignment of efforts in both messaging, brand, and vision. Always working collaboratively across departments to institute efficient creative solutions that streamline the creation of products and reduce bottlenecks.
Type E Design
Senior Digital & Print Designer
2016 - 2020
Specialized in event design, responsible for providing quality service for various clients, such as Discovery, VISA, Marriott, and Univision. Create innovative web and print design to capture the essence of a business and bring the ideas of clients to life.
GO! Creative
Contract Designer
2016-2017
Responsible for designing, editing and typesetting various images and other publications before print.
- Prepared publications for print within budget by performing editing and typesetting activities.
- Designed and edited images used for various purposes such as event signage.
The Red Devils
Contract Print & Digital Designer
2015-2016
Created elements that told the story of all the breast cancer patients helped by The Red Devils.
- Developed and designed sponsorship decks, brochures, email campaigns, event signage and micro-sites for various fundraising events and initiatives.
- Established experimental B2B partnerships for increased fundraising efforts.
- Built volunteer and fundraising teams by recruiting 4 photographers and videographers.
- Designed all print materials for internal and external communications.
The Buddy Foundation
Development Director
2013-2016
Developed a concise identity, created comprehensive marketing materials, maintained donor relations and harnessed B2B relationships with local voices to grow community presence.
The Baltimore Sun
Marketing & Customer Acquisition
2011 - 2014
Supported marketing and consumer acquisition to improve customer experience and increase subscribers.
- Conceptualized, designed, and implemented aggressive digital promotional campaigns within budget that increased the number of new digital subscribers by 50,000.
- Tracked campaigns and provided comprehensive metrics using Adobe Catalyst and Google Analytics.
- Executed design activities for a Customer Loyalty & Partnership Program, The Sun Insider, working directly with businesses, film agencies and advertisers.
- Managed the creative development of a special edition tabloid with the partnership manager for The Baltimore Sun Loyalty Program.
- Designed the annual audit for The Baltimore Sun and assured it complied with the Alliance for Audited Media.
My Skills
Personal Skills
Recognitions
Professional Skills
Software Knowledge
References
Pat Leader
Sam has knowledge in many areas including photography, graphic design, html, email production, advertising design and customer relations. He continues to have a great attitude, is enthusiastic and is always willing to help. Sam can add value to any organization looking for a young creative and technically savvy individual with growth potential to expand into many areas of the business.
Thomas Heinz
Beginning in 2012 with the creation of The Ravens Cheerleader Swimsuit Issue in which Sam served as a reporter, photographer, and personal design consultant, I have been impressed with the level and scope of his talent. And with his knowledge of design software. Whether a project is for print or web, Sam’s technical knowledge of the job is exceeded only by his talents in helping to turn any design into an compelling reality.
Randall Kenneth Jones
I thoroughly enjoyed my time working with Sam. Together, we had to manage and complete a large project with many components–and in a very limited time frame. Sam was polite, professional and above all, very collaborative!
Gary Evans
Sam is a first rate digital marketer who gets things done quickly and correctly to move campaigns and projects to completion. His insights and methodical work demonstrate a savvy professional in current marketing best practices. And he’s fun to work with!
Michael J. Weiss
Sam is one of those rare talents who is smart, creative and conscientious about satisfying his clients. I couldn’t more recommend him more highly as a graphics designer, photographer or website professional; he can do it all.
Contact me
Want to Work with Me?
Reach out, no matter what you’re lookin’ for, either through this form, or by giving me a call! If you’re looking for my photography, please go to StoriesCaptured.com.