Project overview
Brave Birth Collective is a Northern Virginia–based organization offering comprehensive support for pregnancy, childbirth, and early parenthood. Their services include childbirth education, labor and birth doula support, infant care classes, and birth story healing sessions, all grounded in evidence-based practices and compassionate care. Enriched Birth also provides a sponsorship program to ensure access to their group classes for individuals who are unemployed, receiving Medicaid or WIC benefits, residing in shelters or subsidized housing, or are teenage parents-to-be.
The Brief
Brave Birth Collective provides inclusive, evidence-based education and support for individuals navigating pregnancy, birth, and early parenting in Northern Virginia. As the organization continues to grow its presence and services, there is a need to establish a cohesive and emotionally resonant brand identity that reflects its compassionate, empowering, and community-focused mission. This identity should create trust, convey calm expertise, and appeal to a diverse range of parents and caregivers.
My Approach
Our approach centers on creating a brand identity that reflects Brave Birth’s core values of empathy, inclusivity, and informed care. We’ll blend soft, nurturing visuals with confident, clear messaging to build trust and emotional connection with expecting families. Every design choice will aim to balance professionalism with warmth, ensuring the brand feels both credible and comforting.
The Results
The refreshed identity helped Brave Birth connect more deeply with a diverse audience, leading to increased engagement and higher registration for classes and services. The cohesive visual and verbal branding also strengthened community trust, positioning Brave Birth as a welcoming, reliable resource for pregnancy and postpartum support.
