Taste of Arlington
Taste of Arlington is an annual food/beer/music/kids/dog festival showcasing the diversity of Arlington’s food scene and attracting over 25,000 people. The exciting and highly anticipated festival transforms downtown Ballston into a family-friendly street festival with dining, music and entertainment for all ages…and it was a blast to make it look goooooood.
Design responsibilities ranged from logo design and brand development, digital and print banner design for multiple outside partners and sponsors, as well as event signage, paraphernalia and general swag.
Development
Since there are so many pieces to this event, starting with a key element is always helpful, like a public-facing advert or a digital ad. After establishing a framework and general scheme, finding specific images is always difficult to fit an authentic feel, especially for a hyper-local community such as Ballston.
Coming together
In the end, everything comes together. Taking part in an event you’ve curated is always a special treat and this was no different.
