Rosslyn Ready
Rosslyn, a city in Northern Virignia, worked hard to re-open safely amidst covid, and wanted to relay the standards they’d put in place while keeping messaging consistent.
They wanted people to know they weren’t just ready; they were Rosslyn Ready.
Concept
They had a tight time-table and wanted several variations of concepts, establishing the shape of the campaign, pushing it the edges of the established brand standards.
In Action
