Battleshoe.

I’ve worked with RedPeg Marketing, an independent brand engagement agency, a lot over the years with brand activations and engagements that were both public-facing and otherwise.

When they wanted a custom version of Battleship for a client partnership with Under Armour, I was more than game.

Getting Started.

We were asked to repurpose normal Battleship game-boards, but to re-design the box and create new pieces. After designing 5 variations of pieces in SketchUp, finding the correct tolerance for the connectors of the pieces, best way to 3D print them and finish the pieces was a project in an of itself.

In the end, we had an awesome board that looked like the real thing with a bit of Under Armour flare.