Responsible for conceptualizing, developing, executing creative solutions across SHRM’s products and platforms, while ensuring the alignment of efforts in both messaging, brand, and vision. Always working collaboratively across departments to institute efficient creative solutions that streamline the creation of products and reduce bottlenecks.

Specialized in event design, responsible for providing quality service for various clients, such as Discovery, VISA, Marriott, and Univision. Create innovative web and print design to capture the essence of a business and bring the ideas of clients to life.

Responsible for designing, editing and typesetting various images and other publications before print.

• Prepared publications for print within budget by performing editing and typesetting activities.
• Designed and edited images used for various purposes such as event signage.

Created elements that told the story of all the breast cancer patients helped by The Red Devils.

• Developed and designed sponsorship decks, brochures, email campaigns, event signage and micro-sites for various fundraising events and initiatives.
• Established experimental B2B partnerships for increased fundraising efforts.
• Built volunteer and fundraising teams by recruiting 4 photographers and videographers.
• Designed all print materials for internal and external communications.

Developed a concise identity, created comprehensive marketing materials, maintained donor relations and harnessed B2B relationships with local voices to grow community presence.

Supported marketing and consumer acquisition to improve customer experience and increase subscribers.

• Conceptualized, designed, and implemented aggressive digital promotional campaigns within budget that increased the number of new digital subscribers by 50,000.
• Tracked campaigns and provided comprehensive metrics using Adobe Catalyst and Google Analytics.
• Executed design activities for a Customer Loyalty & Partnership Program, The Sun Insider, working directly with businesses, film agencies and advertisers.
• Managed the creative development of a special edition tabloid with the partnership manager for The Baltimore Sun Loyalty Program.
• Designed the annual audit for The Baltimore Sun and assured it complied with the Alliance for Audited Media.